Let’s set up your boutique’s email segmentation!
Segmentation is the division of email subscribers into smaller segments based on predefined categories. Segmentation can help you personalize your subscriber’s experience by delivering emails that are more relevant to their needs.
Segmentation can be based on your subscribers location, interests, purchase history, and much more.
Implement automated email flows to secure lost customers (abandoned cart flows, welcome series, etc.) as well as send high strategized weekly campaigns.
Revenue Attributed to Email Marketing After Implementation:15%
Customer Lifetime Value After Implementation: $50
Average Order Value After Implementation: $40
Summary: Within 2-3 months of proper email marketing implementation, emails should account for 15-20% of revenue. On a store starting with 5% of revenue attributed to email marketing, this is a 10%-15% increase in revenue. Industry studies shows that customer buying from email have a higher average order value, thus increasing the example store’s average order value.
