presents

People love free stuff, your customers included. Many store owners provide a gift with purchase to share a little piece of gratitude and make yourself stand out. A freebie can be a great touch that your customers will love or something they toss along with the packaging. It is upRead More →

piggy bank

Budget before you Boutique – opening a store without a budget can lead you to overspend and get stuck in the doghouse. Avoid pitfalls by creating a clear budget and sticking to it. Learn how here. Read More →

brand on laptop

Don’t let your store get lost in the shuffle with all of the other online stores. Develop a strong brand that allows customers to remember you long after they’ve checked out your shop and incorporate it into all of your marketing materials. Read More →