Words are powerful when it comes to writing copy that will translate to sales on your social media pages. When you post a product, are you intentional about what you caption it, or do you type whatever comes to mind?
Powerful words that increase urgency and drive your customers to make the sale
- Limited offer
- Only 10 available!
- Get while they last
- Early bird price ends soon
- Only available here
- Last chance
- This month only
- Act now
- Today only
- One day only
- Buy now
- Claim your discount today
- Exclusive
Urgent situations push us as humans to act. This is a psychological trait that can drive your customers to want to buy while they still can. FOMO is powerful, use it to your advantage and consider testing this out on your next post.
Note: do not use these phrases in every single post. Your customers will lose trust in you if you frequently use this tactic and will no longer be urged to act. Consider including one of these phrases per channel every other month to start.
Bonus tip: Use the color red when increasing urgency. Red prompts your customers to act now, think about all of the sale signs you see in shopping stores.