Have you noticed bloggers tagging the store they purchased their clothing from on Instagram? Have you seen big stores posting pictures influencers took of them wearing their products? You might think that these stores all pay the bloggers and influencers to promote their clothing, but that is not always the case. Bloggers are sharing their purchases with their audience to inspire them and share their favorite stores. This is true of big and small stores and big and small bloggers.
If you want to encourage your customers to promote your products on their own feeds, try one of the following ideas:
- Run a contest asking your customers to post a photo of them wearing your clothes in exchange for an entry in a raffle for a gift card
- Offer $2-$5 off for anyone who posts a photo of your clothing
- Run a weekly contest for customers to post the clothing and pick one winner at the end of the week to take 10% off their next order
- Remind your customer to use your hashtag when posting pictures of the clothing on the order or thank you card you send in the package
With apps such as LikeToKnowIt bloggers are promoting clothing more and more. Offer an incentive to encourage your audience to promote your clothing and share with their friends and family.