Google analytics is a free service that allows you to analyze your customers’ behavior. Customers may browse your site for only a few seconds before leaving or they may navigate through your products. Understanding what they are looking at and for how long can help you determine if your site is meeting their needs or if you need to make some adjustments.
When a customer enters a brick and mortar store the owner has the opportunity to read their body language or speak to them first hand to understand what they think of the store. Google analytics allows you to dissect your customers behavior through reports and data. Information provided includes but is not limited to:
- The
amount of users who visit your site - The
amount of sessions or how many times a user visits your site in30 minute increments - The bounce rate or the percentage of people visit your site and immediately hit the back button
Average amount of time spent on your site- Country of the user
- Where the user was referred to your site from, example: Facebook, Instagram, Pinterest, etc
If you are using Shopify, you will be able to add Google Analytics to your Shopify account.
Google Analytics accounts require a Google account. You can create a Google Analytics account here or refer to our Google Analytics Quick Reference Card.